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阅读理解 A group of schoolchildren wear colorful jackets; holding hands, they leave for a woodland picni

英语试题 09-20
阅读理解
A group of schoolchildren wear colorful jackets; holding hands, they leave for a woodland picnic. Elsewhere a young man leaps into his car and speeds off to work. Moments later he loses control of the car and his spinning car kills each one of the cheery schoolchildren. The camera lingers on their dead hands and the now-empty classroom. Then an unpleasant voice explains that they represent the children killed as a result of speeding in Northern Ireland since 2000.
British road-safety ads are more shocking than those broadcast in America. The British have a preference for horror. It might reflect the nation's long tradition of public-service broadcasting, which seeks to entertain and inform at once. But do the ads work?
Though bloody,shocking public-information films linger in people’s heads, they seem not to change behavior much. If the consequences seem too extreme, few may believe that disaster could happen to them or adjust their behavior accordingly. Tessa Langley of the University of Nottingham has compared the influence of two smoking campaigns. One showed tumors erupting out of cigarettes and the other showed more positive effects that also urged people to quit. The former proved more memorable, but the latter led more people to ring the national smoking helpline.
The budget for public-information films is shrinking. The Central Office of Information, the government’s marketing department,was closed in 2011. In 2008-09 the Department for Transport (DfT) spent almost £3million on its drink-drive advertising campaign. In 2013-14 spending fell to less than £l million. Unable to afford as many spots on television, the producers hope their films will be shared on social media. And that is encouraging them to produce a great number of bloody ads. Less shocking ads might work better, but fewer people would see them.
7. What’s the purpose of writing paragraph 1?
A. To share a terrible story with readers.
B. To show the harmful effects of speeding.
C. To offer an example of British bloody ads.
D. To describe a car accident in Northern Ireland.
8. What message does the author mainly want to convey in paragraph 3?
A. There are two different campaigns designed to urge people to quit smoking.
B. Bloody public-information ads are more effective as they're more memorable.
C. Explaining the growth of tumors is a good way to urge people to quit smoking.
D. Showing the positive effects of giving up smoking can better persuade people to quit.
9. What does the underlined word “shrinking” in paragraph 4 probably mean?
A. Continuing. B. Decreasing. C. Removing. D. Progressing.
10. What can be a suitable title for this text?
A. Do Shocking Ads Really Work?
B. What Public-information Ads Bring Us?
C. How Do the British Create Ads?
D. Why Are British Ads So Shocking?
【答案】7. C    8. D    9. B    10. A
【解析】
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