阅读下面短文，根据其内容写一篇60词左右的内容概要。
If you're anything like us, it seems that your stomach starts to grumble (隆隆响) as soon as McDonald's golden arches come into view. The reason behind that isn't the mouthwatering taste of their delicious fries－this is how they get them to taste so good by the way－it's actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason－and no, it wasn't because they looked nice with Ronald McDonald's clownlike face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jumpstart your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that's why a McDonald's sign is so easy to spot on a crowded road.
The brain processes color before it processes words or shapes, so that's why the fastfood chain chose these two colors for their logo and brand. Red and yellow make you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
McDonald's has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises(授权经销商) in Europe have started to incorporate more of the color green into their storefronts and interior design because it's associated with nature and being environmentally friendly, something McDonald's has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel(生物柴油) fuel.
So, next time you pass a McDonald's, don't be surprised if you find it really hard to resist going in and getting a burger and coke.
________________________________________________________________________
答案
The reason why people can't resist the temptation of McDonald's is psychologically connected with colors of the logo. (要点1)Yellow and red are chosen to help increase people's appetite and make the store sign easy to spot. (要点2) Another reason is that the human brain processes color before words or shapes. (要点3) Nowadays McDonald's takes advantage of the color philosophy to become more environmentally friendly by incorporating more green color into its store design. (要点4)
If you're anything like us, it seems that your stomach starts to grumble (隆隆响) as soon as McDonald's golden arches come into view. The reason behind that isn't the mouthwatering taste of their delicious fries－this is how they get them to taste so good by the way－it's actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason－and no, it wasn't because they looked nice with Ronald McDonald's clownlike face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jumpstart your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that's why a McDonald's sign is so easy to spot on a crowded road.
The brain processes color before it processes words or shapes, so that's why the fastfood chain chose these two colors for their logo and brand. Red and yellow make you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
McDonald's has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises(授权经销商) in Europe have started to incorporate more of the color green into their storefronts and interior design because it's associated with nature and being environmentally friendly, something McDonald's has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel(生物柴油) fuel.
So, next time you pass a McDonald's, don't be surprised if you find it really hard to resist going in and getting a burger and coke.
________________________________________________________________________
答案
The reason why people can't resist the temptation of McDonald's is psychologically connected with colors of the logo. (要点1)Yellow and red are chosen to help increase people's appetite and make the store sign easy to spot. (要点2) Another reason is that the human brain processes color before words or shapes. (要点3) Nowadays McDonald's takes advantage of the color philosophy to become more environmentally friendly by incorporating more green color into its store design. (要点4)
苏19057182-3号