Directions : Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.
First Impressions Count
Traditionally uniforms were—and for some industries still are -- manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense—those for the military, for example, were originally intended to impress and even terrify the enemy； other uniforms denoted a hierarchy.
___67___ Particularly in “customer facing” industries, and especially in financial services and retailing. From uniforms and workwear has emerged “corporate clothing”. “The people you employ are your ambassadors,” says Peter Griffin, managing director of a major retailer in the UK. “What they say, how they look, and how they behave is terribly important. ” The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of the staff, the uniform is emerging as a new channel of marketing communication.
___68___ Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colors give an aura of authority while lighter pastel shades suggest approachability. Certain dress style creates a sense of conservatism, others a sense of openness to new ideas. Neatness can suggest efficiency but, if it is overdone, it can spill over and indicate an obsession with power.
___69___ On the one hand, no uniform will work if the staff feel uncomfortable or ugly. Giving the wearers a choice has become a key element in the way corporate clothing is introduced and managed. On the other, it is pointless if the look doesn’t express the business’s marketing strategy. The greatest challenge in this respect is time. When it comes to human perceptions，first impressions count. Customers will size up the way the staff look in just a few seconds» and that few seconds will color their attitudes from then on. Those few seconds can be so important that big companies are prepared to invest years, and millions of pounds, getting them right.
___70___ Some banks have yet to introduce a full corporate look； police forces are researching a complete new look for the 21st century. And many employees now welcome a company wardrobe. A recent survey of the staff found that 90 percent welcomed having clothing which reflected the corporate identity.
A. Chefs wore white because they work with flour, but the main chef wore a black hat to show he supervised.
B. Huge investments have been made in new systems, information technology and amassing quality assurance accreditations.
C. A successful uniform needs to balance two key sets of needs.
D. Truly effective marketing through visual cues such as uniforms is a subtle art, however.
E. Corporate clothing does have potential for further growth.
F. The last 30 years, however, have seen an increasing emphasis on their role in protecting the image of an organization and in uniting the workforce into a homogeneous unit.
【答案】
First Impressions Count
Traditionally uniforms were—and for some industries still are -- manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense—those for the military, for example, were originally intended to impress and even terrify the enemy； other uniforms denoted a hierarchy.
___67___ Particularly in “customer facing” industries, and especially in financial services and retailing. From uniforms and workwear has emerged “corporate clothing”. “The people you employ are your ambassadors,” says Peter Griffin, managing director of a major retailer in the UK. “What they say, how they look, and how they behave is terribly important. ” The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of the staff, the uniform is emerging as a new channel of marketing communication.
___68___ Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colors give an aura of authority while lighter pastel shades suggest approachability. Certain dress style creates a sense of conservatism, others a sense of openness to new ideas. Neatness can suggest efficiency but, if it is overdone, it can spill over and indicate an obsession with power.
___69___ On the one hand, no uniform will work if the staff feel uncomfortable or ugly. Giving the wearers a choice has become a key element in the way corporate clothing is introduced and managed. On the other, it is pointless if the look doesn’t express the business’s marketing strategy. The greatest challenge in this respect is time. When it comes to human perceptions，first impressions count. Customers will size up the way the staff look in just a few seconds» and that few seconds will color their attitudes from then on. Those few seconds can be so important that big companies are prepared to invest years, and millions of pounds, getting them right.
___70___ Some banks have yet to introduce a full corporate look； police forces are researching a complete new look for the 21st century. And many employees now welcome a company wardrobe. A recent survey of the staff found that 90 percent welcomed having clothing which reflected the corporate identity.
A. Chefs wore white because they work with flour, but the main chef wore a black hat to show he supervised.
B. Huge investments have been made in new systems, information technology and amassing quality assurance accreditations.
C. A successful uniform needs to balance two key sets of needs.
D. Truly effective marketing through visual cues such as uniforms is a subtle art, however.
E. Corporate clothing does have potential for further growth.
F. The last 30 years, however, have seen an increasing emphasis on their role in protecting the image of an organization and in uniting the workforce into a homogeneous unit.
【答案】
苏19057182-3号